AMP and PWA mean – “Accelerated Mobile Page” and “Progressive Web App” respectively, which were introduced a few years ago, with a purpose to improve users’ web experience along with mobile devices or any other gadgets. No one could deny the importance of SEO Services in India and anywhere else in the world, during recent times. Everything is interconnected here, so it’s worth spending time clearing the concept of AMP and PWA before delving deep.
It’s necessary to not overlook the importance of mobile device compatibility while focusing on social media marketing in Mumbai or other digital marketing tricks.
Since both the terms, AMP and PWA, are far different, but people get confused between both. Let’s focus on both terms concisely in this guide.
Starting with PWA,
As mentioned earlier, PWA – Progressive Web App, gives look & feel to the users. Simply saying, it offers rich functionality and features to the app as a well-optimized web page. PWA also offers app-like features, such as push notifications, offline content accessibility, and quick transaction between various web pages, an app-like interface, and so forth. PWA is a technology that uses the latest design concepts, web APIs, and advanced features that work perfectly with both, mobile and website. PWA technology is way more powerful compare to other native apps as they perform on-demand and can be accessed without considering valuable data of any device.
Many mobile app development companies adopt the PWA technique to make their native mobile apps feature-rich and accessible, especially online stores or portals.
Now, it’s time to define – AMP
AMP, which acronyms “Accelerated Mobile Page” – An open-source platform that offers faster page loading compared to regular HTML. Google had introduced AMP in the year 2015 with the purpose to help web page designers to design faster web page loading for smartphones. With the purpose to create fast and full-featured web pages, unnecessary JavaScript is removed, cached the web content, and CSS limit to 50KB. Also, the AMP element is not restricted to websites and allows JavaScript insertion as an AMP library which lets users include animation in their mobile web page designs.
Keep this table of AMP & PWA in mind to clarify the concept:
| AMP – Accelerated Mobile Page | PWA – Progressive Web Apps |
| AMP pushes for fast website loading and brings out the most important data. | PWA considers a better user experience by providing app-like features. |
| AMP focuses on JavaScript, CSS and other important components. | However, PWA includes App Shell, Web App Manifest, Service Worker, and many more. |
| This one is more preferable for static content of websites like blogs, articles, news, etc. | PWA is suitable for online stores as they provide an app-like experience. |
| The images start loading when user shows any activity by scrolling them down. | Here, images and other contents start loading at 60 frames per second. |
PWA or AMP – Which one to choose?
PWA is designed with the purpose to deliver app-like features and engaging platforms while considering the need for designing applications for various operating systems. Similarly, AMP is designed with the purpose to deliver fast-loading web pages, which are ideal for SEO and perfect to drive traffic which makes it a good choice. As determined completely in the above table, PWA is suitable for social media businesses or e-commerce stores. On the other hand, AMP is preferable for business owners that target the mobile audience.
Words in a nutshell,
So, what’s your requirement? Are you going to float an eStore or focus on fast loading website? Answer to this question can clear lots of confusion about which one SEO Company in India you should choose for the growth of the business. An entire digital marketing or online marketing is unfathomable, but with continuous efforts & keeping oneself updating about the latest techniques, nothing is impossible.
