The online directory helps in listing your company for customers and retailers to see and purchase your products or services. SMEs often suffer due to large businesses that have captured 90% of the market. Local online directory platform helps small businesses to appear in the market at least locally. When listed among the right directory, it increases website traffic which increases the chances of brand visibility and the search engine recognizes it to post it on the first age of the search engine.
However, it is not easy to rank on the first page of the search engine. A business has to first consider local citation to improvise their brand visibility whenever customers put their keywords in the search engine. A local citation means your company or business name and address, the way it is mentioned on your website and other sites on the internet.
Citations are used by search engines to calculate your ranking in listing when users are searching for products or services. If your business lacks proper citation on any online directory you will not get proper ranking or traffic.
Citation includes –
- Company name
- Company name and phone number
- Company name, address, and phone number
- Company name, address, phone number, and link
Citation helps internet users to find local businesses and rank you not only on Google search engine but on Google Maps as well.
Bleen is an online directory that connects local businesses with potential customers in Australia. They are not any service providers, but they are an online platform that provides information about a business to the customer so that they contact them directly. Whether you’re looking for local services in Australia or hire a professional contractor in Australia, Bleen helps most efficiently by categorizing a list of business and service providers beside you.
Importance of Local Citation
It depends on which online directory you prefer and how many listings you want to include or be part of. No matter what you decide the most important decision is to provide consistent and accurate business information on an online directory across all local citations.
Local Citation Impacts Search Engine Rankings
The impact on a search engine can be positive or negative depending upon how the local citation is maintained. For example, you’re one of the established professional concreters that have moved to a new district. This means your address and phone number have changed. If you do not update your information, you will lose old customers, their trust, and their authenticity. This will also impact your SEO ranking.
Customers can Identify Business faster and Get Third Party Reviews
With the help of local citation, you can see a rise in transactions and increased foot traffic. This will put your physical information in front of customers without making them dig more to pull out relevant information. They can see additional information on the company like location on Google Maps, third-party reviews, and other details.
This helps them make the proper decision. If you have consistent positive ratings and reviews across all local citations, it improves your ranking position in the search engine. There may be plenty of insurance brokers in Australia, but when it is about finance, people trust reviews and ratings before making a decision.
If you want your business to be ranked at proper positions so that customers can find it easily, then clean up your citations and ensure to list your business in important online directories.
