Digital or online businesses have always struggled with not being available for their customers 24/7. No one can be online all day or night so the solution was obviously going to machine-related.
Customers, especially the tech savvy customers you will find online today, need constant attention or they will be attracted by competitors. A solution was introduced to solve this problem: Chatbots!
Chatbots are the perfect solution to constant availability. However, they are a lot more than that. Chatbots can also be used for Search Engine Optimisation (SEO), advertisement targeting and lead generation among other things.
They are one of the best investments you can make if you want to grow your online business. Nearly all firms with reputable brands have incorporated the use of chatbots into their marketing strategy.
The following are some of the ways you can use chatbots to grow your business:
Create a More Personalised Customer Experience
Unlike a brick and mortar businesses where all customers who enter the store basically have the same experience, you can custom tailor your customer’s experience in your online store. A more personal experience will definitely drive customer interaction as customers feel more valued.
A chatbot collects information about customers with every interaction. It stores all the information it learns in a database and uses the information to learn about each customer and then provide them with a more personalised experience. This would be impossible to do for humans.
Moreover, customers online tend to be less trustful of websites that use clickbait to attract them. They want more honest interactions. A chatbot is designed to do just that.
Personalised customer experiences are sure to lead you to a more loyal customer base.
Increase Customer Interaction
The reason most online businesses do not use chatbots is that they think they lack a personal touch in interactions. This could not be further from the truth.
Chatbots are programmed to make conversations personal and they grow more personal, they more they learn. A chatbot would never forget a customer’s name as a human would.
With more personalised interaction, customers are bound to interact more with your business. The more interactions, the more information you get about your customers.
More organic interactions also lead to higher conversion rates for prospective customers. Converting more of your target audience into loyal customers will surely grow your business.
Exclusive Content Offers
You can also use a chatbot to offer exclusive content to your loyal customers. Nothing creates loyal customers as exclusivity.
If you can make loyal customer feel special, they will be yours for life. Based on your judgement, you can offer customers cheaper prices on content too.
Using the information, the chatbot collects about customers, it can present exclusive content for every customer based on their behavior. Your loyal users will appreciate the special treatment and provide a solid foundation for you to grow your business.
As you can see there are a myriad of ways you can use chatbots to grow your business. Making personalised customer experience, increasing customer interactions and offering exclusive content are only the tip of the iceberg.
